Why marketing matters for small & mid-sized businesses

Small business owners often wear many hats, leaving them with little to no time to focus on their marketing. In fact, 52% of small business owners admit to regularly postponing marketing efforts because it is too time consuming or seen as a lower priority. However, a strong marketing strategy is not just a nice-to-have, it's a growth engine that addresses core business challenges. 

1. Fuel for growth: One of the biggest challenges for business is finding new customers. Marketing provides the engine to attract those customers, whether through an engaging social media presence, a search-friendly website or email outreach that nurtures leads. 

2. Stronger customer relationships: Growth isn't only about new customers, its also about keeping existing ones. Regular outreach keeps your brand on their radar, improving your retention. 

3. Credibility & visibility: In today's digital age, 81% of shoppers research a business online before making a purchase. Marketing ensures that when they look you up, they like what they see. By building a credible brand image and providing customer testimony, you are providing trust signals to prospective customers. 

4. Measurable results & smarter spending: When done right, marketing isn't a shot in the dark. It's data-driven and cost-effective.